REGIONE CAMPANIA LOGO - WEB PORTAL - SEO
AREA: Institutional, Campania Regional Government.
CONCEPT: The clearly 'social' logo is characterised by the emoticon obtained from the three C's in the pay-off - Campania Caregiver Community, which synthesises the aim of the Self-Help project: an interactive network of online services and information, the ideal place for exchange and interaction, to give and receive support.
ADV: The naming SelfHelp refers to a cultural movement addressing those who wish to solve their problems through self-help and self-education. The claim "Un aiuto a chi aiuta" (Helping those who help) is a clear statement of the project's philosophy and objectives. A flexible structure interacting with all web channels guarantees the development of an effective social marketing.
TAG: naming - logo - campaign - social media marketing - information handbook - website
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