I VESUVIANI INSTITUTIONAL CAMPAIGN

AREA:Institutional, Caregiver Project.

CONCEPT:The logo, with the two C's bearing a 'cut' to suggest the idea of a coffee bean, focuses on two concepts: cafè - meetings, conversations and exchange; care - help, attention, solicitude.

ADV: The visual image relates to art, a very common subject in many training programmes. The colours are intense and warm, the symbols relate to key words from the events and workshops (music, drawing, literacy, writing). The silhouettes facing each other almost lack any corporeity, thus generating conceptual references to the psychological dimension of the project.

TAG: logo - communication campaign - information materials

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