FORMATIME CORPORATE IDENTITY INSTITUTIONAL CAMPAIGN
AREA: Private, Vocational training.
CONCEPT: The brand's graphic code is the exclamation mark, a very much used symbol among young people in text messages and social network communication to show surprise, joy or enthusiasm. The rotated sign becomes the basis and container of the messages to the target.
ADV: The brand's graphic code is the exclamation mark, a very common symbol among young people in text messages and social network communication to show surprise, joy or enthusiasm. The rotated sign becomes the basis for and container of the messages to the target.
TAG: brand - corporate identity - billboarding - claim - communication campaign
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