FORMATIME CORPORATE IDENTITY CAMPAGNA ISTITUZIONALE

AREA: Private, Vocational traininge.

CONCEPT: A young, fresh campaign with hints to the 1950's appeals to the public thanks to the irony and colours of the visual. The deeply 'feminine' concept of beauty is associated to a typically 'masculine' activity, thus becoming emotionally appealing to both sexes.

ADV: The claim "L'estetica non s'improvvisa" (Beauty is not improvised) matches perfectly the image of the campaign, highlights the professional expertise of the Formatime brand, and improves its reputation.

TAG: graphics - claim - advertising campaign

details

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