SECTOR: Private, shop management software.
CONCEPT: A clear, stylised logo in character and shape, with an explicit reference to the shops and franchising points in the system. The XReteail software uses one application of the company logo.
ADV: The communication campaign and brochure highlight the ideas of saving and of user-friendliness, pointing to the results in terms of efficiency and cost control made possible by the software through the pay-off "su di noi puoi contare" [you can count on us].
TAG: logo - corporate identity - brochure - advertising campaign
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