SUNBET CORPORATE IDENTITY

SECTOR: SNAI official betting centre, sports bets.

CONCEPT: The idea of a punter's or a sports fan's exultation is conveyed through a powerful though simple graphic sign - an exclamation mark with a stylised soccer ball.

ADV: The claim "Perchè in Campania le scommesse passano solo da noi" [Because all bets in Campania are placed through us] clearly describes the mission of the campaign, that is to encourage people to place only "safe" bets in authorised SNAI centres and to entice other entrepreneurs to open other SNAI centres. The images of the campaign immediately draw the target's attention, because they represent the most exciting time for the sports fan - the moment before the goal. The visuals always use un unmistakable fluorescent orange, the company's official colour.

TAG: logo - website - advertising campaign

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